Differentiating your brand is key to standing out in the growing eCommerce apparel industry, especially as we head into the holiday shopping season.

Unleash your creativity and learn from decorated apparel industry leader, Marshall Atkinson, founder of Shirt Lab, as he shares insights into apparel industry trends, tips for eCommerce merchandising best practices and how to test winning designs.

Check out the full video below!

The eCommerce industry is constantly evolving and is expected to grow exponentially in the coming years. As the industry becomes more competitive, it’s more important than ever to optimize your marketing strategy for your eCommerce business.

Learn how to scale your eCommerce business with performance-driven marketing presented by Alan Edgett, CEO, and Social Media Marketing & Media Buying Lead, Rebecca Flynn, from The Gig Agency.

They will share performance marketing strategies, how to determine the type of campaigns your business should run along with some examples of successful ad campaigns and how you can implement them for your business. 

Check out the full video below!

Black Friday and Cyber Monday are significant events for any retailer, but for eCommerce brands, it is one of the most crucial times of the year. In 2020, we saw more and more customers shopping online than ever before and that hasn’t slowed down as we head into the 2021 holiday season. 

Join Gooten leaders Dale Manning, VP of Business Development & Strategic Partnerships and Strategic Accounts Manager, Shelby St. Gelais, as they share how to increase your eCommerce sales for Black Friday and Cyber Monday, how to maintain them throughout the season and the advantages on an on demand approach. 

Check out the full video below!

Join Gooten leaders Marc Ray, V.P. of Partner Success & Growth and Mark Kapczynski, Chief Marketing Officer as they share ways to improve your customer experience strategy and how to recognize and effectively address the gap between customer service and expectation this holiday season.

Customer demands are changing and achieving excellent customer service should be a top priority when managing and growing a successful business. Learn how to elevate the experience you create for customers in order to provide value and create distinction between you and your competitors.

Check out the full video below!

Join the conversation as our Supply Chain Officer, Andy Nied and Director of Logistics, Andrew Brueckner share insights into how Gooten is managing supply chain risks to improve issue visibility ahead of time in order to build greater resilience and support our partners during the holiday rush.

Over the past year and a half we’ve commonly heard the term “New Norm” used across the board within the industry. As we have learned to recognize what this actually means, it’s more frequent supply chain disruptions for all businesses. Along with the typical supply chain hurdles and labour shortages, there comes a whole new set of threats that continue to surface and will be even more prominent throughout the holiday season.

Check out the full video below!

To kick off our holiday 2021 webinar series, our Gooten leaders Maddy Alcala, EVP of Sales & Business Strategy and Mark Kapczynski, Chief Marketing Officer discuss effective ways to plan for success this holiday season.

This session will give insights into, the obstacles the industry is facing, why it is important to jump start your holiday sales plan and how you can apply the lessons learned in 2020 to drive efficiency, reduce costs, mitigate risk all while capturing more of the holiday share.

Check out the full video below!