Visit Our Blog to See What's New with Gooten or Industry at Large https://www.gooten.com/blog/ Print On Demand. You Sell. We Fulfill. Tue, 20 Jan 2026 22:24:04 +0000 en-US hourly 1 https://www.gooten.com/wp-content/uploads/2021/01/favicon-32x32-1.png Visit Our Blog to See What's New with Gooten or Industry at Large https://www.gooten.com/blog/ 32 32 10 Topics to Cover With Your POD Order Management Provider  https://www.gooten.com/blog/ordermesh-10-essential-questions/ https://www.gooten.com/blog/ordermesh-10-essential-questions/#respond Tue, 20 Jan 2026 22:09:04 +0000 https://www.gooten.com/?p=43584 This guide outlines ten critical technical and operational questions to ask prospective Print-on-Demand order management providers to ensure scalability, security, and complex fulfillment capabilities.

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If you don’t get satisfactory answers to these questions, you’re likely buying tech-debt and security risks disguised as software. 

1. Order Management Coverage & Tooling

Does your platform provide end-to-end order management capabilities with appropriate tooling at each stage? Specifically, can you demonstrate your capabilities in: front-end order placement integration, edge case handling and order failure resolution workflows, customer service interfaces for order modifications and re-fulfillment, and inventory/vendor integration management?

2. Performance & Scalability Under Load

  • What are your system’s load characteristics and resilience protocols? 
  • How frequently do you conduct load testing? 
  • Does your infrastructure auto-scale both horizontally and vertically? 
  • Can you guarantee sustained processing of at least 100+ orders per second without system degradation or cascading failures to downstream systems and integrations?

3. Role-Based Access Control

  • Does your platform implement granular role-based permissions that allow different user types (integrations, customer service, administrators, etc.) to perform only their designated actions and tasks?

4. Compliance & Data Security

  • Is your platform SOC 2 compliant, and can you provide current certification documentation to verify your data security controls and practices? 
  • If it handles Credit Card billing of some type, does it conform to PCI Standards?

5. Disaster Recovery & Business Continuity

  • What is your RTO (Recovery Time Objective) and RPO (Recovery Point Objective) in the event of a system failure? 
  • Can you walk us through your disaster recovery plan, including how you handle data backup, failover procedures, and the last time you successfully tested a full system recovery?
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6. API Reliability & SLA Guarantees

  • What are your documented API uptime SLAs, and what compensation or remediation do you offer when these are not met? 
  • Can you provide your actual uptime metrics from the past 12 months, including any significant outages, their root causes, and resolution times?

7. Integration Flexibility & Technical Debt

  • How does your platform handle custom integrations beyond your standard connectors? 
  • What is your API versioning strategy, and how much advance notice do you provide before deprecating endpoints? 
  • Can you describe your approach to managing technical debt and legacy integration support?

8. Multi-Channel Order Orchestration & Centralized Customer Service

  • How does your platform handle orders originating from multiple sales channels simultaneously (e-commerce, marketplaces, mobile apps, B2B portals)? 
  • Can you demonstrate unified inventory visibility and order management across all channels to prevent overselling? 
  • Does your platform provide a centralized customer service interface where agents can view, manage, and modify orders from any channel in a single workspace, ensuring consistent customer experience regardless of purchase origin?

9. Mixed-Channel Order Fulfillment with Print-on-Demand

  • Can your system intelligently process orders containing items that need to be fulfilled from different sources within a single transaction? For example, if a customer orders three items where one ships from a warehouse, one requires print-on-demand production, and one requires drop-shipping from a vendor, can your platform coordinate this as a unified order experience?

10. Advanced Routing & Orchestration Logic

  • What level of sophistication does your routing engine support for complex fulfillment scenarios? 
  • Can you configure custom routing rules based on multiple variables (inventory location, shipping speed, cost optimization, item attributes, customer proximity, vendor capacity)? Can you show examples of how your platform handles split shipments, partial fulfillments and dynamic re-routing when initial fulfillment paths fail?
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The OrderMesh Fulfillment Network: The Engine Behind Scalable, Reliable Print https://www.gooten.com/blog/the-fulfillment-network-ordermesh/ https://www.gooten.com/blog/the-fulfillment-network-ordermesh/#respond Fri, 16 Jan 2026 22:18:22 +0000 https://www.gooten.com/?p=43567 The OrderMesh Fulfillment Network combines a decade of print-on-demand expertise with modern order management software to create a scalable, intelligent fulfillment engine. Built to support global expansion, seasonal demand, and marketplace SLAs, it gives brands and platforms the agility and control needed to grow without operational friction.

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For over a decade, Gooten has operated one of the largest, most diverse print-on-demand networks in the world. We’ve shipped tens of millions of items across nearly every product category, scaled into new regions, and handled nearly every fulfillment edge case you can imagine. And through that, one thing has become clear:

A print-on-demand fulfillment network is only as powerful and nimble as the software behind it.

That’s why we’ve been rebuilding our Fulfillment Network inside OrderMesh—a modern, intelligent, and scalable order management platform designed to meet the needs of today’s print-on-demand businesses.

The OrderMesh Powered Fulfillment Network

Managing print-on-demand production networks can be messy business. These networks often start with a handful of suppliers and grow organically over the course of years. The processes to manage them are often fragmented, reactive, and built on manual workflows and outdated technologies. Adding a print vendor often means starting from scratch—new rules, new integrations, new chaos. That doesn’t work at scale.

With OrderMesh, we built the software to solve that problem and we’re packaging a decade’s worth of print-on-demand network management into a single powerful fulfillment engine. 

The OrderMesh Fulfillment Network is not a collection of vendors, it’s a coordinated engine designed to:

  • Support global scale with localized production and lower international shipping costs
  • Handle overflow demand and seasonality without compromising SLAs
  • Accelerate product expansion so you don’t lose revenue when a new category takes off
  • Complement or replace internal production with flexible, print-on-demand capacity
  • Enable test-and-learn personalization before committing to inventory
  • Meet marketplace standards like Amazon, TikTok Shop, and Walmart

 

The Fulfillment Network isn’t just about access. It’s about agility, transparency, and control.

Our long-term vision for this network is ambitious and simple: we are working to create the most intelligent, reliable, and revenue-driving POD network in the world.

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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Why It Matters

The need for a managed print fulfillment network isn’t hypothetical. These are the real problems we hear from customers every day:

  • “I need to expand into Europe without flying blind.”
  • “I can’t afford to miss Q4 volumes again.”
  • “My customer wants new products that we don’t make yet.”
  • “I can’t decide if we should buy a new machine or outsource.”
  • “We need to test demand before we go all in on inventory.”
  • “We can’t meet TikTok’s or Amazon’s SLAs on our own.”

 

OrderMesh is the software brain that powers the network engine to solve these problems. If you’re building the future of commerce, content, or print-on-demand production, this is the fulfillment network built for you.

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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OrderMesh: Modern Order Management Infrastructure for Print-on-Demand https://www.gooten.com/blog/what-is-ordermesh/ https://www.gooten.com/blog/what-is-ordermesh/#respond Wed, 07 Jan 2026 18:40:54 +0000 https://www.gooten.com/?p=43526 OrderMesh is a purpose-built order management platform designed to solve the infrastructure challenges of print-on-demand at scale. Built by Gooten, it connects brands, marketplaces, and suppliers with modern routing, visibility, and data normalization across complex fulfillment networks.

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Over the last decade, Gooten has operated deep in print-on-demand: fulfilling millions of items, supporting recognizable brands, and navigating the complexity of made-to-order production at scale.

We’ve seen the pain points: brittle integrations, misrouted orders, exception overload, production blackouts, inconsistent SKU data, and hours lost to spreadsheets just to move orders from acceptance to shipment. The takeaway is simple: print-on-demand isn’t hard for businesses to use because of the printing. It’s hard because of inadequate infrastructure and technology.

That’s why we built OrderMesh.

OrderMesh wasn’t a side project for Gooten. It was the biggest bet we ever made that started in 2021.

As our fulfillment network expanded and enterprise customers demanded more flexibility and operational intelligence, our legacy Gooten systems couldn’t keep pace. We didn’t need another patch—we needed new infrastructure.

We needed something modern and API-first, with platform security rigorous enough to withstand enterprise compliance vetting. Something purpose-built for print’s complexity and a system that would make a print-on-demand expert say “this was built by someone who knows this space.”

That’s what OrderMesh delivers. It’s the most strategic investment we’ve made as a company, and it now forms the foundation for Gooten as part of Taylor Corporation.

What It Does

OrderMesh is an order management platform built for the print-on-demand supply chain. It connects brands, marketplaces, decorators, printers, and distributors, orchestrating how orders move across vendors, methods, and systems.

Dynamic routing and exception handling.

Use OrderMesh to route orders across locations, vendors, or print methods based on customer requirements, available capacity, supplier preference, performance, and more, with real-time exception management built in. If the data exists, it can inform routing in OrderMesh.

Plug-and-play integrations.

Our growing ecosystem of vendor plugins, platform connectors, and open APIs makes it straightforward to manage fulfillment networks and connect sales channels without engineering bottlenecks. Make OrderMesh the last vendor integration you ever need with self-serve vendor onboarding features and a developer environment built for print.

Product normalization and catalog control.

 OrderMesh normalizes catalog data across producers, creating a single source of truth and making multi-node vendor networks functional. The print-on-demand industry lacks data standards and the OrderMesh team is keen to solve this problem. 

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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Operational visibility.

Every order is traceable. Monitor margin, SLA, throughput, facility performance—all tracked and visible.

 

Whether you’re a brand running your own supply chain, a marketplace connecting buyers and producers, or a manufacturer in-need of internal order management tooling, OrderMesh can work for you and replace clunky legacy systems with modern, reliable technology. OrderMesh is SOC 2 compliant from the ground up and your data is your data with the right to be forgotten. Reliability, security, and data integrity aren’t optional for the OrderMesh team and they shouldn’t be for your business either. 

Where Gooten Fits In

OrderMesh doesn’t replace Gooten—it expands what Gooten can do.

Our Fulfillment Network now operates within the OrderMesh platform. You still access our production partners, but with better tooling and transparency. That means a fulfillment network ten times larger and truly global. A catalog expanding from hundreds of thousands of SKUs to millions. More integrations, more routing flexibility, fewer bottlenecks. Expansion beyond print-on-demand into new fulfillment strategies and production types. 

Gooten can act as a “vendor” for your business through this Fulfillment Network, but the power of OrderMesh is the tooling that gives you the ability to transact directly with print-on-demand suppliers as well. You own the commercial relationships; we’re just the software layer that makes it easy to do business. 

OrderMesh already powers some of the most complex operations in print. If you’re ready to see what it can do for yours, reach out at ordermesh.com.

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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Print-on-Demand in 2025: Predictions, Reality, and What’s Next https://www.gooten.com/blog/pod2025-2026forecast/ https://www.gooten.com/blog/pod2025-2026forecast/#respond Tue, 23 Dec 2025 17:24:01 +0000 https://www.gooten.com/?p=43474 In 2025, the print-on-demand industry shifted from rapid growth to operational maturity, defined by massive consolidation, enterprise adoption, and a focus on profitability over volume.

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In January 2025, we outlined key predictions for the print-on-demand industry: continued consolidation, AI’s operational evolution, B2B market expansion, and the maturation of social commerce. Twelve months later, it’s time to assess those predictions against what actually happened and what will shift in 2026.

The Post-COVID Growth Dynamic Changed

Last year’s outlook anticipated continued pressure from slower consumer demand following the pandemic boom. That prediction proved accurate, but the reality was more nuanced than expected.

 

Growth didn’t vanish: it shifted to more disciplined operators. The era of easy money in print-on-demand ended decisively in 2025. Businesses without a clear niche, distribution advantage, or operational rigor struggled to survive. The market didn’t rebound to COVID-era growth rates. Instead, it matured, sorting out which companies had the operational foundation to grow in a more challenging environment.

 

This trend will intensify in 2026. The industry continues maturing, creating genuine opportunity for scaled, disciplined operators while widening the gap between professional operations and smaller, undercapitalized players.

 

New dynamics are emerging that will define the competitive landscape: 

  • Rising input costs across labor, energy, blanks, and freight
  • Paid media inefficiency impacting eCommerce POD sellers disproportionately
  • And relentless margin pressure across the supply chain

 

Technology and scale have evolved from competitive advantages to survival requirements. Economics are forcing maturity. The platforms that will win are those that make profitability visible and controllable, not just enable production.

Industry Consolidation Accelerated

My 2024-2025 outlook predicted more mergers and roll-ups, noting that scale would require multi-facility footprints and stronger balance sheets. That forecast proved true.

 

The Printful-Printify merger (now FYUL), announced in late 2024, continued reshaping creator commerce economics throughout 2025. The S&S-alphabroder combination set new baseline expectations for distributor scale. But the M&A activity didn’t stop there: 

  • Order My Gear acquired Inktavo
  • Gildan acquired Hanes
  • BDA acquired Harper + Scott
  • Taylor Corporation acquired us (Gooten and OrderMesh)

 

Smaller fulfillers in print-on-demand increasingly faced a binary choice: exit, specialize, or partner. Independent competition became unsustainable for all but the most differentiated players.

 

The consolidation wave will continue into 2026, but its nature is changing. COVID-era investments are maturing, and private investors are seeking exits in an IPO environment that doesn’t support them. I expect large M&A activity, particularly PE-to-PE deals involving major portfolio companies: 

  • Apollo’s position in Shutterfly
  • Bregal’s holdings in Printful/Printify (FYUL)
  • Platinum’s investment in Mad Engine
  • Trilantic’s stake in Monster Digital
  • Among others…

 

The next wave of consolidation will be about portfolio rationalization and return optimization, not market entry.

B2B Adoption Moved from Exploration to Execution

Last year’s analysis correctly identified that corporate and enterprise buyers would lean into print-on-demand, though it noted that technology would need to catch up. That’s exactly what happened.

Enterprise B2B adoption of print-on-demand accelerated meaningfully in 2025, driven by global expansion requirements, overflow capacity strategies, product extensions without inventory risk, and sustainability reporting requirements. 

New technology platforms supporting POD in promotional products and B2B contexts—like Ciloo—provided the infrastructure that enterprise buyers demanded.

Print-on-demand is no longer just for eCommerce businesses and creators. It has become a legitimate supply chain strategy for enterprise operations.

For 2026, expect corporate buyers to demand even more sophisticated infrastructure: 

  • Better integration with procurement systems
  • Enhanced reporting capabilities
  • Compliance tracking
  • Multi-location routing

Technology platforms that serve these B2B requirements will capture disproportionate value.

Print and Promo Converged

The 2024-2025 outlook anticipated continued alignment between print and promotional products markets. This prediction materialized clearly in 2025.

Promotional products distributors embraced on-demand models more seriously. Company stores combining traditional inventory with POD gained traction across corporate buyers. Print-on-demand became the bridge between traditional print economics and modern eCommerce expectations.

The walls between print, promo, and eCommerce have effectively disappeared in the US market. For 2026, this convergence will expand globally, starting with the UK. European distributors will adopt hybrid models combining traditional inventory with on-demand production, following the path the US market has already traveled.

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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Social Commerce Delivered Growth, With Caveats

Last year’s predictions expected TikTok Shop to become a major force and social selling to outpace traditional eCommerce growth. The reality proved more complicated.

TikTok Shop continued performing despite policy uncertainty, but it hasn’t been the print-on-demand powerhouse initially anticipated. Sellers who mastered the trifecta of content, conversion, and fulfillment reliability succeeded. Platform volatility forced brands to diversify beyond single social channels, a painful but necessary evolution.

Social commerce is real, but it remains early in its development cycle. For 2026, expect social commerce and fast-fashion marketplace platforms to recognize print-on-demand’s potential more explicitly. These platforms will likely build POD-specific features: native customization tools, integrated production networks, and creator-friendly merchandising capabilities.

AI Moved Beyond Design…Slowly

The 2024-2025 outlook predicted that AI’s biggest impact on print-on-demand would extend beyond generative design into customer service, production optimization, demand prediction, and quality assurance. This forecast was directionally correct but optimistic on timing.

AI-assisted creative became table stakes in 2025. Operational AI adoption progressed more slowly than anticipated but made meaningful inroads in quality control and customer service automation. Technology is transforming the industry; the question is pace, not direction.

For 2026, AI tooling will emerge natively in technology platforms across print-on-demand. AI-powered product optimization will dominate marketing conversations. Agentic shopping—AI systems that browse, select, and purchase on behalf of consumers—will open new opportunities for personalized print products. The operational AI revolution predicted for 2025 will begin materializing in 2026.

Technology Platforms Became the Real Battleground

Last year’s analysis expected new software platforms to emerge and predicted increased focus on efficiency and control over simple catalog breadth. This proved accurate.

Gelato Connect, Fulfill Engine, commonsku, OrderMesh, and other technology platforms gained meaningful traction in 2025. Brands increasingly evaluated POD vendors based on technical maturity rather than product catalog size. Shopify solidified itself as the default commerce layer for POD-driven brands.

The future of print-on-demand runs through infrastructure, not marketplaces alone.

For 2026, competition will intensify among software players. The winners will be platforms that reduce operational complexity while increasing visibility and control, while delivering on enterprise-grade scale and security requirements. Expect further consolidation as larger players acquire promising technology to fill capability gaps.

What the 2024-2025 Outlook Got Right

Looking back at last year’s predictions, several themes proved accurate, even if the timing was occasionally early:

  • AI functions as an operational multiplier, not merely a design tool
  • Consolidation favors platforms, software, and networks over individual vendors.
  • Enterprise demand is shaping the next phase of print-on-demand.
  • Infrastructure and integration have become primary buying criteria. 
  • Social commerce drives growth while punishing weak execution.

What Remains Uncertain

Trade policy and geopolitical impact continue creating uncertainty for global fulfillment networks. Tariff changes, supply chain nationalism, and geopolitical tensions make long-term planning difficult.

Antitrust enforcement represents another wild card. Regulatory scrutiny of large platforms could reshape competitive dynamics, particularly for recently consolidated players.

Political shifts, including the 2026 midterm elections, could influence trade policy, labor regulations, and economic conditions affecting print-on-demand.

2025 Was a Sorting Year

2025 wasn’t a breakout year for print-on-demand. It was a sorting year.

The industry grew up. The winners weren’t louder, cheaper, or broader. They were faster, more reliable, better integrated, and more disciplined.

As the industry moves into 2026, success will require operational excellence, technological sophistication, and strategic clarity. The infrastructure companies build today determines their competitive position tomorrow.

The print-on-demand industry is no longer forgiving of inefficiency. The opportunity exists for those prepared to meet the moment with the capabilities the market now demands.

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

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A Letter from the President: Introducing OrderMesh and the Future of Gooten https://www.gooten.com/blog/gooten-to-ordermesh/ https://www.gooten.com/blog/gooten-to-ordermesh/#respond Wed, 17 Dec 2025 15:02:37 +0000 https://www.gooten.com/?p=43467 Gooten’s President introduces OrderMesh, a cloud-native order management platform built to power the next generation of global, scalable print-on-demand and fulfillment operations.

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Dear Customers and Partners,

When we started Gooten, our goal was straightforward: make print-on-demand accessible at scale. That mission hasn’t changed. How we power it has.

Over the last decade, we’ve worked with thousands of merchants and shipped millions of orders. We’ve seen what works and what breaks when you scale print-on-demand across a global supply chain.

The lesson has been consistent: this market doesn’t need more production capacity or another dashboard. It needs infrastructure—infrastructure that makes global vendor networks manageable, eliminates manual order interventions, connects all types of systems without custom development, and improves with use.

That’s why we built OrderMesh, a cloud-native order management platform designed as the operating system for global print-on-demand fulfillment. OrderMesh already powers enterprises in print, including our parent company, Taylor Corporation. The system connects brands, marketplaces, decorators, printers, and distributors, orchestrating how orders move across facilities, print methods, and systems.

Where Gooten Fits In

OrderMesh doesn’t replace Gooten—it expands what Gooten can do.

Our Fulfillment Network now operates within the OrderMesh platform. You can still access our production partners, but with better tooling and transparency. The Gooten platform remains available at gooten.com, and in early 2026 we’ll streamline its offerings. Behind the scenes, our focus is on growing OrderMesh.

That means a fulfillment network ten times larger and truly global. A catalog expanding from hundreds of thousands of SKUs to millions. More integrations, more routing flexibility, fewer bottlenecks. And expansion beyond print-on-demand into new fulfillment strategies and production types.

Whether you use our production network or manage your own, OrderMesh provides the foundation to scale efficiently.

What This Means for You

If you’re already a Gooten customer: you’ll continue to have full access to the platform you know, with improvements coming in 2026. We’ll contact select customers in early 2026 to discuss whether switching to OrderMesh makes sense for your operation.

If you’re just getting to know us: OrderMesh is already powering some of the most complex operations in print-on-demand. We’d be glad to show you what it can do for yours.

This next chapter is more ambitious and more aligned with what modern commerce demands. We’re proud of what we’ve built. We’re more focused on what comes next.

 

 

Maddy Alcala

President, Gooten / OrderMesh Inc.

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Gooten may be a perfect match for your business. Contact our sales team today to find out!

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Gooten and Taylor: A New Era for Print on Demand https://www.gooten.com/blog/gooten-reliable-partner/ https://www.gooten.com/blog/gooten-reliable-partner/#respond Thu, 06 Nov 2025 16:19:49 +0000 https://www.gooten.com/?p=43415 The Gooten + Taylor partnership unites nationwide US manufacturing with Gooten’s OrderMesh platform to deliver fast, reliable, enterprise print on demand without added complexity. E‑commerce sellers, brands, and distributors gain seamless integrations, distributed fulfillment, and a broader catalog that scales with demand.

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Fulfilling custom products faster, smarter, and with unmatched reliability.

For years, growing businesses have faced a difficult choice in the print on demand industry: Do you want speed or do you want reliability? Technology platforms offered agile integrations but often relied on fragmented production networks. Large-scale manufacturers delivered consistency but lacked the software to move at the speed of e-commerce. Getting both speed and reliability from a single partner seemed impossible.

That compromise is now over.

Gooten’s acquisition by Taylor Corporation marks a pivotal moment for the on-demand economy. By combining our powerful OrderMesh technology platform with Taylor’s formidable US manufacturing footprint, we are creating a new standard. This partnership is engineered to solve the core challenges of scale, complexity, and fulfillment so you can focus on what you do best: building your brand. It’s about giving our customers a smarter, more dependable way to do business.

Who Wins with This Partnership?

This strategic move is designed to deliver immediate and tangible benefits across the e-commerce landscape. We’ve united best-in-class technology with world-class production to unlock new opportunities for sellers, brands, and distributors.

E-Commerce Platforms and Online Sellers

For entrepreneurs and established sellers on Shopify, Etsy, WooCommerce, or a custom-built site, integration and fulfillment headaches can stall growth. Our combined solution removes those barriers, offering a direct path to scaling your operations.

  • Seamless Integration: Plug-and-play connections and our robust API-integrated print on demand solutions get you up and running in days, not months.
  • Faster, Cheaper Shipping: With access to a distributed network of production facilities, orders are automatically routed to be produced closer to your end customers, reducing transit times and costs.
  • An Expanded Product Catalog: Go beyond the basics. Seamlessly add high-demand items like custom packaging, labels, signage, and specialty stationery to your store, all managed through a single, unified system.

Brands and Retailers

Modern brands require agility to meet consumer expectations without sacrificing the quality that defines their reputation. This partnership delivers the infrastructure needed for enterprise print on demand, enabling you to innovate faster and more efficiently.

  • Accelerate Product Launches: Quickly introduce limited-edition collections, localized merchandise, or test new product concepts with minimal risk and no inventory commitments.
  • Improve Capital Efficiency: Print only what you sell, eliminating waste and the high costs associated with holding physical stock. This on-demand model frees up capital for marketing, growth, and innovation.
  • Offer Branded Packaging: Differentiate your brand with custom packaging print on demand. Leverage a production network already trusted by some of the world’s most recognized companies to deliver a premium unboxing experience.

Distributors and Marketing Service Providers

Agencies and resellers who depend on reliable production to serve their clients can now expand their offerings without expanding their overhead. This partnership makes you a more valuable and competitive partner.

  • Broaden Your Service Offerings: Easily introduce a wide array of white-label print on demand products to your portfolio through the streamlined Gooten platform you already know.
  • Simplify Campaign Fulfillment: Manage multi-product client campaigns through a single workflow, ensuring consistency and speed across all printed and promotional items.
  • Compete for Larger Programs: With the backing of a national manufacturing powerhouse, you can confidently bid on and win larger, more complex programs without investing in new equipment or facilities.

Why This Partnership Matters

This isn’t just about getting bigger. It’s about getting better. We are fundamentally rewiring how on-demand production works to remove friction, enhance performance, and prepare your business for the future.

 

Less Friction, More Focus

Juggling multiple vendors, disparate systems, and variable quality standards is a drain on resources. We’ve consolidated this into one network, one workflow, and one unwavering standard of excellence. This integration means you spend less time managing logistics and more time building your brand and connecting with your customers.

Speed to Market

In e-commerce, speed is a competitive advantage. Our combination of simplified onboarding, intelligent order routing, and distributed fulfillment means your ideas become sellable products faster than ever. This agility allows you to capitalize on market trends and sales opportunities the moment they arise, putting you ahead of the competition.

Reliability at Scale

Gooten’s advanced technology is now backed by the stability and immense capacity of Taylor’s national manufacturing network. This provides unparalleled reliability, ensuring fast print on demand fulfillment whether you’re shipping 100 orders or 100,000. It’s peace of mind, delivered at scale.

Future-Ready Innovation

This partnership is built for tomorrow. We are already developing a roadmap for new product categories, more intelligent automation, and greater visibility into every step of the order lifecycle. We are building the platform for businesses that want to not only keep pace with change but lead it.

The Bottom Line

If you’ve researched on-demand solutions, you’ve encountered the common roadblocks: slow and complex onboarding, limited product catalogs, and inconsistent fulfillment that can damage your brand’s reputation.

The Gooten and Taylor partnership was purpose-built to eliminate these problems.

Together, we are setting a new benchmark for what businesses should expect from a print on demand partner. We deliver:

  • Technology that integrates effortlessly.
  • US manufacturing that performs consistently.
  • A partnership that scales with your ambition.

We believe that behind every great brand is a great operational backbone. Now, we’ve made that backbone stronger, faster, and smarter than ever before.

Ready to see how our combined strength can fuel your growth?

Want to get in touch?

Gooten may be a perfect match for your business. Contact our sales team today to find out!

Contact us

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Taylor Corporation Acquires Gooten, Inc. https://www.gooten.com/blog/taylor-acquires-gooten/ https://www.gooten.com/blog/taylor-acquires-gooten/#respond Tue, 28 Oct 2025 13:24:04 +0000 https://www.gooten.com/?p=43384 In print-on-demand, the right fulfillment partner is key to ensuring seamless operations and customer satisfaction. This blog explores how proactive problem-solving and strategic planning can transform customer experiences and build lasting loyalty.

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NORTH MANKATO, Minn.–(BUSINESS WIRE)–Taylor Corporation today announced the acquisition of Gooten, Inc., a leading print on demand technology and fulfillment provider. The Gooten technology platform, OrderMesh, along with Gooten’s growing fulfillment network will now be combined with Taylor’s national manufacturing footprint and global technology development expertise. This transaction will allow both companies to dramatically accelerate their print on demand market position.

“Joining Taylor is all about strategic growth within a critical growth segment of our industry,” said Maddy Alcala, President of Gooten. “Taylor provides the foundation to grow faster and deliver more value to our customers. The Gooten team is eager to begin this exciting path forward with Taylor,” she said.

The print on demand global market along with its brands, creators and resellers is projected to increase in revenues 10-fold by 2034. Seamlessly integrating with this vast and diverse customer base will be an essential requirement for long-term success.

“The Gooten partnership is not new to Taylor,” said Nate Mullikin, Enterprise Group President for Taylor. “As a current strategic technology provider to Taylor’s print on demand business, Gooten and OrderMesh have been critical to enhancing and simplifying the total experience for our customers from order entry to product delivery. This deeper relationship will scale our reach and capabilities in a game changing way.”

About Taylor Corporation

Taylor is a global print and communications company headquartered in North Mankato, Minnesota. Nearly 10,000 employees strong, Taylor has print operations in dozens of U.S. states and in multiple countries around the world.

About Gooten, Inc.

Gooten, Inc. is a prominent provider of order management software and fulfillment services specializing in print on demand production. Gooten helps businesses optimize vendor and order management through its OrderMesh platform, fostering profitable and risk-free growth through its on-demand manufacturing model. Gooten was founded in 2015 and has a global support team.

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Proactive Problem-Solving in Print-On-Demand: Why Your PoD Partner Matters https://www.gooten.com/blog/proactive-problem-solving/ https://www.gooten.com/blog/proactive-problem-solving/#respond Wed, 20 Aug 2025 18:29:09 +0000 https://www.gooten.com/?p=43249 In print-on-demand, the right fulfillment partner is key to ensuring seamless operations and customer satisfaction. This blog explores how proactive problem-solving and strategic planning can transform customer experiences and build lasting loyalty.

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In the world of print-on-demand, customer experience isn’t shaped at checkout—it starts far earlier. Every choice you make about fulfillment partners, routing logic (how orders are automatically assigned to facilities), and supply chain readiness directly affects whether your customers become loyal fans, or end up somewhere else.

If you’re considering a partner for print-on-demand, here’s why proactive, reliable operations are the foundation of brand loyalty—and how working with the right team makes all the difference.

Operations and Customer Experience: Two Sides of the Same Coin

A common pitfall for brands and platforms is viewing operations and customer experience as separate. The fact is, they’re inseparable:

  • Even the best website can’t fix a broken or delayed delivery.

  • A beautiful product page means nothing if the package arrives damaged.

  • True delight for your customer comes from smooth, reliable fulfillment—powered by a team that solves problems before they start.

The right partner ensures:

  • Invisible, seamless fulfillment that builds trust behind the scenes.

  • Proactive planning that adapts to changing demand and keeps issues away from your customers.

Spotting Problems Before They Reach Your Customers

Adapting to Chaos (So You Don’t Have To)

Print-on-demand moves fast—demand can spike overnight, supply lines fluctuate, and shipping rules change. A reliable partner doesn’t just react; they plan for the unexpected.

Here’s how a proactive partner operates:

  • Monitors real-time data: Tracks refund reasons, reprint frequency, turnaround times, and supplier capacity.

  • Analyzes trends and patterns: Higher reprints at a facility? Apparel inventory dropping? The right partner spots issues before they disrupt your business.

  • Acts quickly: Pauses underperforming SKUs (Stock Keeping Units—unique product identifiers), reroutes orders to vendors with available capacity, and works with manufacturers to spot file issues early.

  • Simulates peak scenarios: Tests systems before busy seasons to ensure they’re ready for the chaos, not scrambling to react.

What this means for you: Unexpected spikes, weather disruptions, or inventory hiccups are managed behind the scenes—so your customer only sees a smooth experience.

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Supply Chain IS Customer Service

In print-on-demand, your fulfillment partner is your brand to the customer. The end-buyer doesn’t care about missed SLAs (Service Level Agreements—performance milestones your vendors promise) or a delayed blank. They see only the final delivery: was it late? Was it right? Were they kept in the loop?

Our approach:

  • Vendor evaluation: Speed is good. Communication, accountability, and flexibility matter more.

  • Transparent scoring: Facilities are rated not just on output, but on service quality and problem-solving.

  • Support team enablement: Customer service teams use supply chain insights—slow-moving SKUs, carrier delays, or known issues—so they can proactively communicate and resolve concerns, not just react to tickets.

  • Clear escalation paths: Every decision on partners, routing logic (automated order assignment), and production is made to protect the end-customer’s experience—every time.

Building Resilient Operations in a Changed World

Recent years have shown that operational resilience is non-negotiable:

  • From just-in-time to just-in-case: Redundancy is essential. Onboarding vendors with overlapping capabilities, alternate routing options, and flexible SLAs guard against unexpected hiccups.

  • Beyond output: The best partners evaluate on communication, scalability, and ability to react quickly—not just raw production metrics.

  • Relationships first: The print-on-demand world is tight-knit. Trust and strong relationships with backup partners ensure that, if Plan A fails, Plan B can be executed without missing a beat.

  • Internal intelligence: Up-to-date dashboards, adaptive routing logic, and live visibility flag risks early. Smart systems match agile teams.

For you: The expertise, systems, and relationships of your partner mean your customers enjoy reliability, even when the industry faces sudden challenges.

The Invisible Payoff: Customer Loyalty Through Operational Grit

Customers won’t know if you rerouted their gift away from a facility in a hurricane’s path, caught a file issue in advance, or swapped vendors at the last minute to keep a promise. But they will remember:

  • Their gift arrived on time for their special event.

  • The colors matched their expectations.

  • Any rare issues were handled quickly, with real, human communication.

That’s what earns repeat business and recommendations—the hidden magic of a proactive partner.

Choose the Partner Who Delivers More Than Products—They Deliver Promises

The smoothest customer experiences come from teams who anticipate problems, obsess over the details, and quietly solve issues before your customer ever notices there was a risk.

If you want invisible, reliable, loyalty-building fulfillment—a proactive partner is the difference. Not because it’s glamorous, but because it’s how trust is earned. And in print-on-demand, trust is the most valuable product you can offer.

Let’s make operational excellence your strongest competitive edge—so your customers keep coming back.

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Navigating Uncertainty in a Complex Network https://www.gooten.com/blog/navigating-uncertainty-complex-network/ https://www.gooten.com/blog/navigating-uncertainty-complex-network/#respond Wed, 06 Aug 2025 17:59:33 +0000 https://www.gooten.com/?p=43008 Resilience is the foundation for thriving in a volatile and interconnected world. This blog by Kathleen Weng explores how to prepare operations for unpredictability through redundancy, agile planning, and strong networks.

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Why Resilience Matters More Than Ever

We live in a state of constant flux. One day we’re holding our breath over interest rate shifts; the next, we’re navigating the whiplash of new tariff policies. American consumers themselves are adjusting with what can only be described as vibe-based budgeting—44% admitting their spending fluctuates based on how they’re feeling that day. And in a world where your feed dictates which brands to support—or boycott—it’s no surprise that businesses are struggling to find stable footing.

These aren’t abstract threats. As consumers, we feel the tension. As business leaders, we need to respond strategically.

In print-on-demand (POD), resilience means more than having backup suppliers—it’s about building systems that anticipate failure, flex with demand, and recover faster than your competitors. It’s having the team in place that can see the signals through the noise and make mission-critical decisions in real time. You can’t control every disruption—but you can control how prepared you are to adapt.

Having worked across POD, marketplaces, and retail for over two decades, I’ve seen a LOT: port or shipping carrier strikes, vendor bankruptcies, cyberattacks, hurricanes, and once (years ago)—even a production backlog caused by something as simple as product image files uploading too slowly. But every year brings a new disruption. Resilience is no longer a luxury—it’s the price of staying in the game.

The Myth of Efficiency: Why Redundancy Isn’t Waste

For decades, the gold standard in operations was efficiency: do more with less, eliminate waste, run lean. But today’s reality demands a different mindset. In an interconnected, unpredictable world, redundancy isn’t waste—it’s insurance.

Too many businesses still think of redundancy as duplicative and initiatives around redundancy are the first to get cut when priorities shift and resources run lean. In our space, it’s the opposite. It’s strategic. 

A diversified vendor base, regional manufacturing capabilities, and real-time routing systems aren’t “nice-to-haves.” They’re what allow you to scale during peak seasons, shift away from bottlenecks, and stay in stock when others go dark.

At Gooten, our fulfillment network relies on intelligent routing logic, demand forecasting, and a tiered vendor strategy to manage complexity and gain speed. It’s not just about having multiple vendors for every product—it’s about understanding who can flex quickly, who communicates well, and who shares your quality standards when the pressure’s on.

Operational Agility as a Growth Strategy

Resilience isn’t just about survival—it’s a catalyst for growth.

The brands that scale confidently are the ones with supply chains built for agility. That means they can bring new products to market faster, shift capacity during viral moments, and react quickly to changes in demand, cost structures or external macro forces.  

And let’s be honest: when the shit hits the fan, it’s never seamless. That’s not where your resources should be spent. What matters is having tools in the kit. A backup plan. A second call to make. Maybe none of the options are perfect, but there are options. And when others are stuck, you’re already moving.

All companies are investing heavily into AI, automation, and machine learning, but one thing hasn’t changed: business is still relationship-based. Sometimes success hinges on something as human as contacting an account manager and asking for a favor—to get an order prioritized, to reroute a shipment, to pay extra care for that VIP order. That kind of agility isn’t built overnight. It’s the result of long-term investment in your network—technological and human.

As I often say, “People who think of operations as back-office and reactive have never worked with a growth-oriented operator.” And operators who don’t understand their potential to fuel growth? They’re missing the moment.

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What Resilience Looks Like at Every Stage

Resilience is not one-size-fits-all. It should scale with your business. Whether you’re just starting or managing a complex global operation, the principle is the same: don’t let a single point of failure define your limits.

Redundancy doesn’t always mean doubling your vendor costs. Sometimes it means diversifying capabilities—like working with one fast-turn partner and one that specializes in complex SKUs.

For small businesses, resilience might look like keeping strong relationships with two partners instead of one. For larger operations, it’s designing platform-based routing logic across a distributed vendor network.

No matter your size, ask yourself: Can I absorb a disruption and keep moving—or would a single point of failure grind everything to a halt?

Resilience Is a Culture, Not a One-Time Fix

Resilient operations aren’t built during a crisis—they’re built in the calm between them.

But to build well, you need to understand the moment you’re in. Are you in peace time—focused on optimization and scale? Or war time—navigating volatility, constraint, or major disruption? And is your leadership team aligned on that reality?

Too often, companies get tripped up by internal misalignment: operations acting defensively while sales pushes for speed; finance looking to cut costs while fulfillment braces for a storm. Resilience breaks down not because of poor planning—but because the crew wasn’t rowing in the same direction.

At its core, resilience is about more than infrastructure. It’s a leadership mindset. It’s a team culture. It’s the expectation that things will go wrong—and the confidence that you’ll still deliver when they do.

Conclusion: Build for the Moment—and for What’s Next

Resilience is no longer a backup plan. It’s a business strategy.

Whether your business is a $5M brand or scaling past $100M, your customers expect reliability. Fast. Personalized. Seamless. You don’t need a Fortune 500 budget to deliver that—but you do need to think intentionally about how you build, operate, and respond.

Resilience is how you deliver on your promises—not just when things go right, but especially when they don’t.

The best operators I know don’t wait for the next crisis to stress-test their systems. They build for agility. They lead with clarity. And they invest in relationships and platforms that flex with them—so they can keep moving, no matter what.

You can’t control uncertainty. But you can absolutely be ready for it.

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The Evolution of Print-on-Demand Marketing: From Explanation to Transformation https://www.gooten.com/blog/evolution-pod-explanation-to-transformation/ https://www.gooten.com/blog/evolution-pod-explanation-to-transformation/#respond Wed, 30 Jul 2025 16:47:32 +0000 https://www.gooten.com/?p=42906 Marketing for print-on-demand has matured—it's no longer about explaining what it is, but about demonstrating its value across diverse industries and use cases. From operational scalability to supply chain resilience, POD is now a strategic advantage for forward-thinking businesses.

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Just a few years ago, print-on-demand was largely marketed as a side-hustle solution — a low-risk way for creators, artists, and entrepreneurs to bring their ideas to life without holding inventory. The messaging focused on the basics: What is POD? How does it work? Who can use it? It catered to individuals—YouTubers, Etsy sellers, designers—looking for supplemental income or creative expression.

But today, the conversation has shifted. The most forward-thinking brands are using print-on-demand not as a novelty, but as an infrastructure layer. It’s a tool for scaling product launches, testing new markets, expanding SKUs with minimal overhead, and de-risking fulfillment—especially in industries where speed, customization, and supply chain flexibility are key.

The real questions now are more strategic and more pressing:
Who truly benefits from print-on-demand? How can it unlock growth, adaptability, and resilience? And why has it become an operational advantage across industries that never previously considered it?

This shift represents the maturation of an entire industry. Print-on-demand has graduated from a niche solution for independent creators to a scalable business model that’s reshaping how companies across multiple sectors approach inventory, customization, and customer fulfillment.

From Education to Enablement

We’re no longer just talking to first-time sellers or side-hustlers. Today, print-on-demand is being embraced by fast-growing DTC brands, niche online shops, and even household names looking to expand their product lines without overcommitting to inventory. They’re approaching POD as a smart, scalable way to test new ideas, improve margins, and stay agile in a constantly changing market.

 Demonstrating how POD scales with demand.

  • Positioning POD as a strategic addition to traditional supply chain
  • Highlighting the operational value, not just the creative freedom.

For brands and marketers in the space, the challenge—and opportunity—is moving beyond the basics and leaning into solutions-based storytelling.

Print-on-Demand Across New Verticals

Print-on-demand is now a growth driver in industries far beyond eCommerce, enabling businesses to create personalized, scalable products without traditional overhead:  And the value proposition and timeline to adoption of POD to each of these have nuances which marketers must keep in mind.

Corporate gifting:

Companies are turning to POD to deliver premium, personalized gifts to employees, clients, and partners—without managing inventory or bulk ordering.

Promotional products:

Enterprise marketing and sales teams are using POD to create on-brand materials for campaigns, events, and outreach that can be produced quickly and locally.

Festivals, conferences, and sports events are using on-demand production to offer exclusive merch tied to specific moments, reducing excess inventory and increasing relevance.

Clubs and communities:

From school groups to alumni associations and niche online communities, POD allows groups to monetize engagement with custom items that reflect their shared identity.

Tourism and hospitality:

Destination-based brands and experiences are embracing POD to produce regionally specific merchandise in real-time, matching seasonal demand and reducing logistics complexity.

In each of these verticals, the value of print-on-demand lies in its flexibility, speed, and ability to support customized experiences at scale.

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From Fragile to Flexible: The Supply Chain Case for POD

POD’s Role in a Volatile Market

In today’s unpredictable landscape—rising tariffs, labor shortages, and global disruptions—businesses are under pressure to become more agile. While I’m not a supply chain expert, I’ve seen firsthand how marketing conversations increasingly include questions around fulfillment speed, production risk, and operational flexibility.

That’s where print-on-demand becomes more than a product strategy—it becomes a business advantage. By removing inventory risk and offering flexible, scalable fulfillment, POD helps brands navigate uncertainty while still delivering personalized, high-quality products to their customers.

Marketing to a More Sophisticated Buyer

As print-on-demand matures, so does the profile of the people evaluating it. Today’s buyers are no longer just founders or creators looking for a creative outlet—they’re operations leaders, supply chain directors, CMOs, and procurement teams who are assessing the long-term business value of the model.

They’re not seeking a vendor; they’re seeking a partner. One who can help them scale efficiently, reduce risk, and integrate seamlessly into their existing systems. The conversation has moved beyond product features or customization options—it’s about infrastructure, automation, fulfillment speed, and operational control.

To reach these decision-makers, marketing must speak to the things they care about most: reducing manual touchpoints, increasing supply chain agility, simplifying vendor management, and supporting revenue growth without added complexity. In short, we must position print-on-demand not as a creative solution—but as a strategic one.

The New Frontier of POD Marketing

At Gooten, we believe marketing in this industry is no longer about awareness. It’s about empowerment.

The most exciting conversations we’re having aren’t about what print-on-demand is. They’re about what it can do—for growth-stage brands, for enterprise operators, for teams navigating supply chain disruption, and for anyone building a smarter business model.

Print-on-demand isn’t just a tool. It’s a transformation lever.

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Gooten may be a perfect match for your business. Contact our sales team today to find out!

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