Gooten, a trailblazer in the on-demand industry, announced the launch of OrderMeshTM, a specialized order management platform designed for on-demand production. The Gooten team, led by Brian Rainey, CEO, and Maddy Alcala, President, boasts over 200 years of combined experience in the rapidly changing world of on-demand, and is uniquely positioned to deliver a software platform that bridges the gap between rapid print on-demand innovation and the needs of complex consumer-facing brands. The OrderMesh platform is designed to support retailers, marketplaces, manufacturers, and eCommerce brands as they broaden their product offerings, streamline order processing, and substantially reduce the operational complexities and costs of a made on-demand supply chain.

The Gooten team built OrderMesh to help retailers tap into the power of on-demand production, reducing their inventory risk and overhead. Key additional benefits of the platform include improvements in customer satisfaction and loyalty metrics through optimized order routing. Brands using OrderMesh can optimize for speed of product delivery, cost, and fulfillment standards as they distribute volumes across a network of production facilities. Since launching with Gooten’s OrderMesh platform, a major global retailer has achieved 38% year-over-year revenue growth while rapidly adding new products, accounting for an additional 15-25% growth over two years. These results highlight OrderMesh’s key benefits, including the ability to rapidly add new products and production facilities, optimize global order routing, and manage millions of potential SKU combinations, all in a print on-demand production environment. 

“The Gooten team has managed a global print on-demand supply chain for the past ten years. We know firsthand the challenges and complexities that come with navigating this rapidly evolving industry and how unsuited traditional order management technology is for our space,” says Maddy Alcala, President. 

“The Gooten team has combined its deep understanding of this emerging industry with our comprehensive expertise in traditional retail OMS technology to create an enterprise-grade software platform for the world’s largest brands. We are thrilled to launch OrderMesh to the market and continue to innovate alongside the largest names in retail and production in the pursuit of customer delight.”

The software development team behind Gooten’s OrderMesh has decades of experience building high-performing, resilient, and feature-rich enterprise-grade platforms. Gooten’s Chief Technology and Product Officer, Nelson Flores, was a key executive in the ideation and development of Shopatron, now known as Kibo Commerce, an eCommerce and order management leader in the most recent Forrester Wave. Nelson still holds multiple patents stemming from his work at Shopatron and has brought his rich experience from retail and eCommerce fulfillment software to building cloud-native multi-tenant SaaS software at Gooten. 

Gooten, a trailblazer in on-demand order management technology, is excited to announce the formation of its Strategic Advisory Board, a move to bolster its expertise and leadership in the ever-evolving sectors of print-on-demand, retail, and eCommerce.  As Gooten launches its next-generation OrderMeshTM software platform, the Advisory Board is uniquely positioned to guide Gooten through its next phase of growth. 

Chaired by Manny Almeida, the advisory board is set to play a pivotal role in steering Gooten’s business strategies and enhancing its revolutionary enterprise platform. Deborah Merrill, an existing Gooten board member, will also join the board alongside Arnaud Deshais. 

Manny Almeida has over 40 years of experience in the photographic imaging industry and previously served as the Divisional President of the Imaging Division of Fujifilm North America. Over the past 42 years, Almeida has held various positions in sales, marketing, business strategy and general management, all focused on the photo imaging industry. He brings this track record of success and deep knowledge of the photo industry to Gooten’s Advisory Board.

“I am honored to chair Gooten’s Advisory Board and deepen my relationship with Gooten’s leadership team. I met the Gooten team over seven years ago and have been continually impressed with their innovation and approach to the print on-demand market. I look forward to guiding the team as they tackle their next phase of growth,” said Mr. Almeida. 

Deborah Merrill is the former President, Delta Group and CFO of Delta Apparel, Inc. During Merrill’s tenure, Delta Apparel became a leading provider of core activewear and lifestyle apparel.  Seeing the transformation that digital had in other industries, Delta began offering on-demand decorated products in 2010 and quickly became a market leader in the direct-to-garment digital print and fulfillment industry, bringing innovation to the supply chain of its customers.  Ms. Merrill held various strategic and leadership positions at Delta Apparel, retiring in early 2022, after 23 years of service improving the financial and operational performance of the business.

Mr Arnaud Deshais is a Supply Chain and Operations expert with over thirteen years of experience in the print on-demand industry. Arnaud was Art.com’s (now owned by Walmart) Director of Supply Chain and he was also appointed Chief Supply Chain Officer of Redbubble (now Articore). During his time at Redbubble, Arnaud had leadership responsibilities for Supply Chain, Logistics, Customer Experience, Quality, Social Responsibility (ESG) as well as Content Compliance Management and Artist Support. During Arnaud’s tenure, Redbubble saw massive growth with a share price quintupling its original IPO introduction valuation. Mr Deshais retired from Redbubble in early 2021, after seven years of service improving financial and operational performance of the business with record high customer satisfaction and loyalty scores. 

“I am passionate about the print on-demand industry and expect the market to continue evolving at a rapid pace in the coming years. Gooten’s technology platform positions them to excel and nimbly adapt to changing market requirements as they work to deliver for large brands, marketplaces, and retailers. I look forward to guiding the team and providing my expertise as they navigate this exciting market opportunity,” says Mr. Deshais.

The advisory board will provide counsel and direction to Gooten’s executive leadership team as the company scales its offerings for more complex, enterprise-level clients. As Gooten launches its next-generation software platform, the first of its kind in the market, designed specifically for enterprise needs, the insights of its advisory board will help Gooten continue to redefine what’s possible in the on-demand industry.  

Said Brian Rainey, CEO of Gooten: “As we continue to innovate and expand our reach in the market, the guidance from our esteemed Advisory Board will be invaluable. We look forward to their contributions and are confident in the bright future ahead, underpinned by their expertise and vision.”