{"id":21996,"date":"2022-11-22T08:11:36","date_gmt":"2022-11-22T13:11:36","guid":{"rendered":"https:\/\/www.gooten.com\/?p=21996"},"modified":"2022-11-22T08:18:33","modified_gmt":"2022-11-22T13:18:33","slug":"how-to-promote-your-print-on-demand-brand-with-short-form-videos","status":"publish","type":"post","link":"https:\/\/www.gooten.com\/blog\/how-to-promote-your-print-on-demand-brand-with-short-form-videos\/","title":{"rendered":"How To Promote Your Print On Demand Brand With Short-Form Videos"},"content":{"rendered":"\t\t
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You can\u2019t scroll on your phone nowadays without seeing a TikTok, IG Reel, or even a YouTube Short. Not only are short form videos become ubiquitous, they also have one of the highest ROI of any social media marketing strategy \u2014 with over a third of social media marketers planning to inest in it even more than any other trend. If your print on demand store hasn\u2019t dabbled in the world of TikTok or Reels, then this is the post for you. We\u2019ll go over everything from which platform to focus on, how to win at short form video, and trends to try out in 2023.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Short Form Video 101 for Print on Demand Stores\n<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What are short form videos? The general consensus amongst marketers is that short form videos are under 60 seconds. Brands can use shorter videos to quickly and easily share their benefits, educate consumers, or simply entertain and engage their audience. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TikTok vs. Reels vs. YouTube Shorts\n<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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While TikTok made the short form format viral in recent years, other social media platforms quickly hopped on the trend with their own versions. Before diving all into a new marketing strategy, it\u2019s important to understand the differences between these various channels.<\/span><\/p>

TikTok<\/i><\/strong><\/p>

TikTok\u2019s platform is almost exclusively geared towards short form videos, despite the fact that the maximum video length was recently increased to 10 minutes. It\u2019s primarily popular amongst younger generations, however, its appeal has grown across ages within the past couple of years. TikTok has the ability to make small brands or unknown products go viral overnight with its powerful algorithm. It also has the most robust analytic tools available compared to the other social platforms. You can link products directly to help boost sales even more.\u00a0<\/span><\/p>

Who is TikTok for? If your brand is just starting to build its audience, TikTok is a great place to grow! The platform\u2019s algorithm favors new accounts and with the right usage of trends and post consistency, your print on demand store has the potential to go viral in a short period of time.\u00a0<\/span><\/p>

Instagram Reels<\/i><\/strong><\/p>

Infamous for being a social media copycat, Reels is Instagram\u2019s carbon copy version of TikTok. As of writing, Reels lets users create videos up to 90 seconds in length, and they are Instagram\u2019s fastest growing feature. That makes sense considering the Instagram algorithm currently favors Reels over the class in-feed posts.\u00a0<\/span><\/p>

Who is Reels for? If your print on demand store has a decent and active following on Instagram, try publishing more Reels and analyze how your engagement compares to other content. With Instagram actively favoring Reels in its algorithm and Explore page, there is also the potential to expose your brand to new audiences.\u00a0<\/span><\/p>

YouTube Shorts<\/i><\/strong><\/p>

YouTube, known for its long form video content, launched Shorts also as a competitive reaction to TikTok\u2019s popularity. Videos on Shorts are limited to 60 seconds or less. While the features and UI are very similar to its competitors, Shorts has the unique ability to convert viewers into subscribers to your channel. This is a great new opportunity for brands and YouTube creators to build and grow their audience.\u00a0<\/span><\/p>

Who is YouTube Shorts for? People don\u2019t necessarily go to YouTube to consume Shorts, so if you already have a print on demand presence on YouTube, Shorts is another way to bring new subscribers to your channel and widen your viewership.\u00a0<\/span><\/p>

Bottom line: <\/b>As with any new trend or platform, make sure to consider your audience first. Where are they consuming content? Why are they watching that content? Once you determine those answers, then you can decide which channel makes the most sense for your brand. While short form is mostly known for its entertainment value, at the end of the day, make sure to align your content with your brand values and goals. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How Your Print on Demand Brand Can Win at Short Form Videos\n<\/b><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Start with a hook. <\/b>With the proliferation of content on the interwebs, you video needs to stand out within the first <\/span>three seconds.<\/span><\/i> A hook can be something you say, on-screen text, or a short clip when the video starts. Hooks need to be interesting and memorable so your video doesn\u2019t get swiped away. Examples of hooks:<\/span><\/p>