{"id":25697,"date":"2023-05-11T13:31:33","date_gmt":"2023-05-11T17:31:33","guid":{"rendered":"https:\/\/www.gooten.com\/?p=25697"},"modified":"2024-05-01T10:13:28","modified_gmt":"2024-05-01T14:13:28","slug":"cross-generational-buying-habits","status":"publish","type":"post","link":"https:\/\/www.gooten.com\/blog\/cross-generational-buying-habits\/","title":{"rendered":"From Boomers to Zoomers: Cross-Generational Buying Habits"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25697\" class=\"elementor elementor-25697\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-746449e7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"746449e7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1baae6ce\" data-id=\"1baae6ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-505306e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"505306e9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-462abe88\" data-id=\"462abe88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-734d165 elementor-widget elementor-widget-text-editor\" data-id=\"734d165\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Thanks to the ever-growing, all-consuming presence of digital technology and social media over the past decade, the gap between generational cohorts has never been more prominent. How we search, browse and purchase products affects trends across the retail industry, and eCommerce is no exception. In fact, cross-generational buying habits and the <\/span><a href=\"https:\/\/www.gooten.com\/blog\/what-social-commerce-means-for-ecommerce\/\" target=\"_blank\" rel=\"noopener\">increasing rate of social shopping<\/a><span style=\"font-weight: 400;\"> have been universally shaping online businesses, such as print on demand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studying how Baby Boomers, Gen X, Millennials, and Gen Z prefer to shop has become necessary in determining the parameters that can help print on demand business owners assess their primary audience\u2019s expectations, sentiments, and tastes. To make your PoD brand successful, you have to not only know <\/span><i><span style=\"font-weight: 400;\">who<\/span><\/i><span style=\"font-weight: 400;\"> you\u2019re selling to but also <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> to approach your target audience and expand your core consumer base. It\u2019s the ultimate buyer personas handbook of our times &#8211; one that every eCommerce store should have on hand.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f4d78b elementor-align-center elementor-widget elementor-widget-cta-box\" data-id=\"5f4d78b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"cta-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div>\n\t\t\t\t<div>\n\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact.png\" class=\"attachment-full size-full\" alt=\"Keeping Pace: 2023 eCommerce Trends and Their Impact\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact.png 2048w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact-350x350.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact-1024x1024.png 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact-150x150.png 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact-768x768.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact-1536x1536.png 1536w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/Keeping-Pace-2023-eCommerce-Trends-and-Their-Impact-270x270.png 270w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/>\n\t\t\t\t\t<div>\n\t\t\t\t\t\t<h2 class=\"elementor-heading-title\">Want to ensure you're keeping up with the eCommerce trends in 2023? Grab this free resource for PoD merchants from Gooten.<\/h2>\n\t\t\t\t\t\t<div class=\"elementor-subheading-title\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.gooten.com\/ebooks\/keeping-pace-2023-ecommerce-trends\/\" target=\"_blank\" class=\"elementor-button-link elementor-cta-button elementor-size-sm elementor-addons-button-primary\" role=\"button\"><span class=\"elementor-button-content-wrapper\"><span class=\"elementor-button-text\">Download Free eBook<\/span><\/span><\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91c7377 elementor-widget elementor-widget-text-editor\" data-id=\"91c7377\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this article, the Gooten print on demand team investigates what patterns you should look out for among the four most represented generational cohorts of consumers in 2023. With this data, you will be able to establish a comprehensive digital marketing strategy that fulfills your business\u2019s key objectives.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fd7016f elementor-widget elementor-widget-logos\" data-id=\"6fd7016f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"logos.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-addons-logos-wrapper\">\n            <div class=\"logos-swiper-container swiper-container\"\n\t\t\t\t\tdata-loop=\"false\"\n\t\t\t\t\tdata-arrows=\"false\"\n\t\t\t\t\tdata-pagination=\"false\"\n\t\t\t\t\tdata-centered-mobile=\"false\"\n\t\t\t\t\tdata-items-mobile=\"2\"\n\t\t\t\t\tdata-items-tablet=\"3\"\n\t\t\t\t\tdata-items-desktop=\"6\"\n\t\t\t\t\tdata-mobile-space-between=\"10\"\n\t\t\t\t\tdata-tablet-space-between=\"30\"\n\t\t\t\t\tdata-desktop-space-between=\"20\"\n\t\t\t\t\tdata-controller=\"swiper\"\n\t\t\t\t\tdata-swiper-target=\"container\">\n                <div class=\"logos-swiper-wrapper swiper-wrapper\" data-swiper-target=\"wrapper\">\n                                            <div class=\"swiper-slide\" data-swiper-target=\"slides\">\n                            <div class=\"logos-item\">\n                                <a ><img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-270x270.png\" class=\"attachment-gt-270 size-gt-270\" alt=\"Gooten Logo\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-270x270.png 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-350x350.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-1024x1024.png 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-150x150.png 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-768x768.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x.png 1157w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a>                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n\t\t<\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4137a2 elementor-widget elementor-widget-heading\" data-id=\"b4137a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How and Where to Engage Different Generations of Consumers\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20abce12 elementor-widget elementor-widget-text-editor\" data-id=\"20abce12\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since the dawn of human civilization, it has been a natural occurrence for different age groups in one society to influence one another in various ways. The younger generations harness their parents&#8217; and grandparents&#8217; accumulated experience, wisdom, and expertise to build upon the world they were born in and usher in innovation. In the same sense, today&#8217;s generations of eCommerce merchants and digital marketers are inventing new methods of effective shopping and brand awareness.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31a9caa elementor-widget elementor-widget-image\" data-id=\"31a9caa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"743\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id296974_us-population-share-by-generation-2021.png\" class=\"attachment-large size-large wp-image-25717\" alt=\"Population distribution in the United States in 2021, by generation\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id296974_us-population-share-by-generation-2021.png 1000w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id296974_us-population-share-by-generation-2021-350x260.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id296974_us-population-share-by-generation-2021-768x571.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id296974_us-population-share-by-generation-2021-270x201.png 270w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00a9 Statista 2023<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a4921c elementor-widget elementor-widget-text-editor\" data-id=\"5a4921c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Because generational cohorts approach online shopping differently, you must conduct a thorough target audience analysis to steer your PoD business to the desired course.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before we dive into what buying patterns to look out for, here are two factors to keep in mind that apply to each cohort, from Baby Boomers to Gen Z:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In 2023, <\/span><b>optimizing your brand for a mobile experience is a must<\/b><span style=\"font-weight: 400;\">. Most consumers nowadays will conduct search queries and finalize their shopping process using their mobile devices. With more people living &#8220;on the go,&#8221; it is vital for them to be able to sign on at any moment, anywhere, and perform almost any daily activity imaginable that doesn&#8217;t require in-person presence.<\/span><\/li>\n<li style=\"\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media is an integral part of every generation&#8217;s daily lives\u2014from grandparents sharing status updates on Facebook to Gen Z documenting their skincare routines on TikTok. Following or even starting <a style=\"background-color: #ffffff;\" href=\"https:\/\/www.gooten.com\/blog\/10-social-media-trends-for-your-print-on-demand-business\/\" target=\"_blank\" rel=\"noopener\"><b>social media trends<\/b><\/a> <\/span><b>can make or break sales campaigns<\/b>.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-697ff2b elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"697ff2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.ignore&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h3 class=\"elementor-toc__header-title\">\n\t\t\t\tConsumer Trends 2023: Cross-Generational Buying Habits\t\t\t<\/h3>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__697ff2b\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__697ff2b\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__697ff2b\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f67f6ed elementor-widget elementor-widget-heading\" data-id=\"7f67f6ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Baby Boomers\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f39586 elementor-widget elementor-widget-text-editor\" data-id=\"65f39586\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The term \u201cBaby Boomers\u201d describes people born between 1946 and 1964. This cohort represents one of the most populous generations globally. Being a highly affluent segment of society, Baby Boomers wield considerable influence over social and economic trends in general. They value face-to-face communication and in-person experience, which is why brick-and-mortar shopping is still prevalent for most. But make no mistake &#8211; Boomers are not impervious to the delights of social media. For them, YouTube is an excellent source of entertainment, but the platform that really takes the cake is Facebook.<\/span><\/p><p>If you want to cater to Baby Boomers right, your marketing strategy has to bridge their nostalgic sentiments and the advantages of doing business online. Here are a few things to consider:<span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f441ddd elementor-widget elementor-widget-toggle\" data-id=\"f441ddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2561\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2561\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. They have high expectations of customer service.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2561\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2561\"><p><span style=\"color: #1e2731; font-size: 20px;\">Baby Boomers have high expectations when it comes to the level of customer service retailers are prepared to provide. They won&#8217;t shy away from making neither their grievances nor their needs heard and will appreciate it tremendously if you acknowledge them.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2562\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2562\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. They're incredibly loyal to their favorite brands.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2562\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2562\"><p><span style=\"color: #1e2731; font-size: 20px;\">Once they recognize that your brand is right for them, Baby Boomers will become your most loyal customers. Brand loyalty is a common trait among this cohort&#8217;s consumers. In turn, they like to be perceived as valued customers, so never miss a chance to remind them of this.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2563\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2563\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. They place quality over price.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2563\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2563\"><p><span style=\"color: #1e2731; font-size: 20px;\">Before committing to a purchase, Baby Boomers will mull it over to make sure they&#8217;re making the right choice. Nevertheless, if your products and services prove to be top-notch quality, Boomers will more likely overlook the cost.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28759fd elementor-widget elementor-widget-heading\" data-id=\"28759fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gen X<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3a63d1 elementor-widget elementor-widget-text-editor\" data-id=\"4d3a63d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Generation X refers to people born between 1965 and 1980. Positioned between old-fashioned Baby Boomers and tech-savvy Millennials, members of this generation have experienced life before the internet revolution. Despite that, they have fully embraced its many perks, including online shopping.<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s interesting about Gen Xers is their hybrid nature of being able to fully immerse themselves into the modern digital trends while simultaneously always keeping a finger on the log-off switch. When logged on, they gravitate toward Facebook, Instagram, and YouTube.<\/span><\/p><p>There are a few things you should consider about your Gen X customers:<span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1438f46 elementor-widget elementor-widget-toggle\" data-id=\"1438f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2121\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2121\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. They conduct product searches through browsers.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2121\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2121\"><p><span style=\"color: #1e2731; font-size: 20px;\">When looking for new products, Gen Xers tend to conduct online searches instead of relying strictly on social media. Targeting them with Google Ads and\u00a0<\/span><a style=\"background-color: #ffffff; transition-property: all; font-size: 20px;\" href=\"https:\/\/www.gooten.com\/blog\/quick-and-easy-seo-guide-for-print-on-demand-companies\/\" target=\"_blank\" rel=\"noopener\"><b>dedicating resources to SEO<\/b><\/a><span style=\"color: #1e2731; font-size: 20px;\">\u00a0can effectively catch their attention.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2122\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2122\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. They're receptive to personalized email marketing.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2122\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2122\"><p><span style=\"color: #1e2731; font-size: 20px;\">This cohort values email marketing and all its benefits, like coupons or discount codes. Personalized emails, where possible, will go a long way as opposed to more generic email campaigns.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2123\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2123\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. They value quality over price.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2123\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2123\"><p><span style=\"color: #1e2731; font-size: 20px;\">Just like Baby Boomers, Gen Xers will base their choice on the quality of the product rather than its cost.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2124\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2124\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4. They like to tune in to live streams, even product promos.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2124\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2124\"><p><span style=\"color: #1e2731; font-size: 20px;\">Social media marketing in the form of live-streamed product plugs does well with Gen X consumers. This is where your YouTube channel and Facebook and Instagram profiles come in handy.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3301a3d elementor-widget elementor-widget-image\" data-id=\"3301a3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"743\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id1338542_media-accessed-weekly-in-the-us-2022-by-generation.png\" class=\"attachment-large size-large wp-image-25736\" alt=\"Weekly media consumption in the United States in 2022, by generation\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id1338542_media-accessed-weekly-in-the-us-2022-by-generation.png 1000w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id1338542_media-accessed-weekly-in-the-us-2022-by-generation-350x260.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id1338542_media-accessed-weekly-in-the-us-2022-by-generation-768x571.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/statistic_id1338542_media-accessed-weekly-in-the-us-2022-by-generation-270x201.png 270w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u00a9 Statista 2023<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37de47c3 elementor-widget elementor-widget-heading\" data-id=\"37de47c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Millennials<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d734b8 elementor-widget elementor-widget-text-editor\" data-id=\"18d734b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Millennials, by most definitions, encompass anyone born between 1981 and 1996. Population-wise, Millenials have surpassed Baby Boomers in many countries, including the US, making them a powerful economic force\u2014especially by becoming the <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230324005221\/en\/Millennials-Will-Lead-Global-Ecommerce-Spending-in-2023-New-Study-Reveals\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">prime driving force<\/span><\/a><span style=\"font-weight: 400;\"> in the global eCommerce space.<\/span><\/p><p><span style=\"font-weight: 400;\">Millennials perform most product searches over mobile (giving you another reason to ensure your brand is optimized in this regard). Millennials boast a highly diversified usage of social media. Older Millennials are still very active on Facebook and <\/span><a href=\"https:\/\/www.gooten.com\/blog\/using-youtube-to-make-your-print-on-demand-business-more-profitable\/\" target=\"_blank\" rel=\"noopener\">YouTube<\/a><span style=\"font-weight: 400;\">, while Zillennials\u2014members of the microgeneration on the cusp of the Millennial and Gen Z generations\u2014rule Twitter and Instagram.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the essential buying behaviors of Millennials:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa651ae elementor-widget elementor-widget-toggle\" data-id=\"aa651ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1781\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1781\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. They rely on UGC for reviews.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1781\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1781\"><p><span style=\"color: #000000; font-size: 20px;\">User-generated content (UGC) plays a vital role in a Millennial&#8217;s shopping experience. For example, if they want to leave a review of your product, they&#8217;ll go beyond expressing themselves with simple text because a picture is worth a thousand words. Throw in a relevant hashtag, and the review masterpiece is complete. Use positive customer experience to your advantage by harnessing it for promotional purposes.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1782\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1782\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. They seek customer support via social media.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1782\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1782\"><p><span style=\"color: #000000; font-size: 20px;\">Speaking of customer experience, there are situations with any PoD business when customers need your support. In those instances, a Millennial will not hesitate to contact you through your business&#8217;s social platforms for help or advice.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1783\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1783\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. They're price-sensitive.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1783\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1783\"><p><span style=\"color: #000000; font-size: 20px;\">In contrast to Baby Boomers and Gen X, Millennials are more mindful of how each purchase affects their budget, even if the quality is guaranteed. Pricing is fundamental in their purchase decisions, so winning them over on product quality alone is often insufficient.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1784\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1784\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4. They're fans of custom merchandising.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1784\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1784\"><p><span style=\"color: #000000; font-size: 20px;\">Millennials are the first generation to develop solid parasocial relationships with influencers, making\u00a0<\/span><strong>custom merchandising<\/strong><span style=\"color: #000000; font-size: 20px;\">\u00a0an incomparably lucrative business. This makes the entire generation one of the key target audiences of merchants in the print on demand space.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1785\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1785\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5. They're socially aware.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1785\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1785\"><p><span style=\"color: #000000; font-size: 20px;\">Studies continually depict Millennials as more sensitive to social and cultural issues than their parents or grandparents. That is why they&#8217;ll favor inclusive businesses over those they may deem ambivalent or close-minded.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c187834 elementor-widget elementor-widget-heading\" data-id=\"4c187834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Gen Z<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fe7cdf elementor-widget elementor-widget-text-editor\" data-id=\"78fe7cdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lastly, the youngest consumer generation is Generation Z, also known as Gen Z or Zoomers. It includes anyone born between 1997 and 2012. Don&#8217;t be fooled by their young age. Zoomers are a force to be reckoned with and a hugely impactful demographic globally. They are the first digitally immersed generation. While their chronological predecessors are leading the way in terms of mobile search queries, Gen Zers win the top spot with actual finalized purchases via mobile devices.<\/span><\/p><p><span style=\"font-weight: 400;\">Social platforms built primarily for <\/span><a href=\"https:\/\/www.gooten.com\/blog\/how-to-promote-your-print-on-demand-brand-with-short-form-videos\/\" target=\"_blank\" rel=\"noopener\">video content generation<\/a><span style=\"font-weight: 400;\"> reign supreme among Zoomers. Instagram and Snapchat are highly popular, but the platform to beat is TikTok. With its signature short-form, easily digestible videos, TikTok is a love child between long-defunct Vine and the original content-creating hub &#8211; YouTube.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4189753 elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"4189753\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.tiktok.com\/@gooteninc\" target=\"_blank\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/320075668_3419456138337733_1181391773425907990_n-1024x567.jpg);\" role=\"img\" aria-label=\"Gooten TikTok\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGooten is on TikTok!\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe've just launched the Gooten TikTok account! Follow along so you don't miss a thing!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tSee you there?\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4037692 elementor-widget elementor-widget-text-editor\" data-id=\"4037692\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here&#8217;s a Gen Z buying habits cheatsheet we&#8217;ve prepared for your PoD business:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc5e1ac elementor-widget elementor-widget-toggle\" data-id=\"cc5e1ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2141\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2141\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. They're receptive to YouTube Ads.\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2141\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2141\"><p><span style=\"color: #000000; font-size: 20px;\">Zoomers grew up with YouTube the same way the older generations grew up with television. In the vein of TV, ads on YouTube have proven to be an effective route to reach this cohort&#8217;s consumers. YouTube Ads could be an answer if you&#8217;re pondering where to direct your marketing resources.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2142\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2142\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. They find influencers trustworthy.<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2142\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2142\"><p><span style=\"color: #000000; font-size: 20px;\">Similar to Millennials, Gen Z is highly receptive to influencers. In fact, a recent\u00a0<\/span><a style=\"background-color: #ffffff; transition-property: all; font-weight: bolder; font-size: 20px;\" href=\"https:\/\/offers.hubspot.com\/2022-consumer-trends-report-download\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">HubSpot report<\/span><\/a><span style=\"color: #000000; font-size: 20px;\">\u00a0found that 55% of respondents belonging to this generation found influencers to be a trustworthy source of product marketing.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2143\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-2143\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. They insist on brand inclusivity.\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2143\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-2143\"><p><span style=\"color: #000000; font-size: 20px;\">Gen Z grew up in an increasingly inclusive environment. One of the more positive traits of Zoomer consumers is their insistence on brands being inclusive of people regardless of their ethnicity, sexuality, gender, religion, or other personal attributes. The motto is:\u00a0<\/span><i style=\"color: #000000; font-size: 20px;\">Be welcoming to everyone.<\/i><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2144\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-2144\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4. They share reviews in video form.\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2144\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-2144\"><p><span style=\"color: #000000; font-size: 20px;\">This generation has raised the quality and impact of user-generated content to another level. We&#8217;ve already mentioned how prone they are to generating video content. Rather than writing lengthy posts, they commonly discuss product reviews and their customer experience in video form.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2145\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-2145\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5. They're big on word-of-mouth marketing.\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2145\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-2145\"><p><span style=\"color: #000000; font-size: 20px;\">The good ol&#8217;\u00a0<\/span><a style=\"background-color: #ffffff; transition-property: all; font-size: 20px;\" href=\"https:\/\/www.gooten.com\/blog\/how-to-win-at-word-of-mouth-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>word-of-mouth<\/b><\/a><span style=\"color: #000000; font-size: 20px;\">\u00a0did not die out with Generation Z. On the contrary, they hold recommendations from their close circle of friends in high regard, meaning one negative critique from a trusted individual can prevent them from trying out a product. Likewise, a positive reputation spreads far and wide and can put your business on the map for them.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2146\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-2146\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">6. They vastly support small businesses.\u200b<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2146\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-2146\"><p><span style=\"color: #000000; font-size: 20px;\">Zoomers will often lean towards supporting small businesses and up-and-coming brands rather than more established enterprises where they can. They share this preference to a large extent with Millennials.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b52d314 elementor-widget elementor-widget-heading\" data-id=\"2b52d314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Print on Demand Caters to Each Generation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2716b14c elementor-widget elementor-widget-text-editor\" data-id=\"2716b14c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Unlike some traditional retail models, with print on demand, you are more in control of your business\u2019s development and growth. Fulfillment partners like Gooten provide your eCommerce store with a few advantages vital for a successful marketing and business strategy capable of catering to a cross-generational audience in this day and age.<\/span><\/p><h3>Here&#8217;s how print on demand caters to each generation<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec2370 elementor-widget elementor-widget-toggle\" data-id=\"3ec2370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-6581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">1. Fast turnaround times<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-6581\"><p><span style=\"color: #000000; font-size: 20px;\">One simple truth all the consumer generations can agree on is that\u00a0<\/span><i style=\"color: #000000; font-size: 20px;\">time is of the essence<\/i><span style=\"color: #000000; font-size: 20px;\">. Product fulfillment, shipping, and delivery must be a quick process from A to Z as optimally possible. With our 1.7-day average production time and extensive carrier options, Gooten has continually tipped the needle in the right direction.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6582\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-6582\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">2. Global coverage<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6582\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-6582\"><p><span style=\"color: #000000; font-size: 20px;\">The world is becoming a global village in the digital era. Millennials and Zoomers, in particular, have been paving the way for the heightened interconnection. Print on demand must be available locally and internationally, which is why Gooten has a comprehensive network of industry-leading manufacturers based across 70+ locations in the US and on five continents.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6583\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-6583\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">3. Flexible product procurement<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6583\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-6583\"><p><span style=\"color: #000000; font-size: 20px;\">Target audiences dictate the demand, and with different cohorts of consumers to cater to, you have to be ready to innovate your product line regularly. This is where Gooten&#8217;s diverse network of 30+ manufacturing partners comes into play. We have almost unprecedented access in terms of product variety procurement.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6584\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-6584\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">4. High quality accuracy<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6584\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-6584\"><p><span style=\"color: #000000; font-size: 20px;\">Our 99% error-free rate is above the industry standard. Tapping into the quality of our production capabilities will fare well with Baby Boomers and Gen Xers who put quality over pricing.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6585\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-6585\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">5. Reduced operating expenses<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6585\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-6585\"><p><span style=\"color: #000000; font-size: 20px;\">Still, we\u2019re aware of the importance of pricing competitiveness, especially if you&#8217;re trying to attract economically-conscious Millennials. With Gooten as your print on demand partner, you can set the desired margins for your business while making your products affordable. From our robust product inventory to consistent communication with printing facilities\u2014we take care of all that for you.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-6586\" class=\"elementor-tab-title\" data-tab=\"6\" role=\"button\" aria-controls=\"elementor-tab-content-6586\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">6. Personalization workflows<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-6586\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"6\" role=\"region\" aria-labelledby=\"elementor-tab-title-6586\"><p><span style=\"color: #000000; font-size: 20px;\">For Gen Z and Millennials prone to content generation of every kind, putting a personal stamp on custom products is as natural as breathing itself. Using our <a href=\"https:\/\/www.gooten.com\/blog\/explore-custom-products-with-gooten-personalization-tips\/\" target=\"_blank\" rel=\"noopener\"><strong>personalization workflows<\/strong><\/a><\/span><span style=\"color: #000000; font-size: 20px;\">, you will position your print on demand brand as the go-to for personalized custom product<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-117b4a2a elementor-widget elementor-widget-logos\" data-id=\"117b4a2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"logos.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-addons-logos-wrapper\">\n            <div class=\"logos-swiper-container swiper-container\"\n\t\t\t\t\tdata-loop=\"false\"\n\t\t\t\t\tdata-arrows=\"false\"\n\t\t\t\t\tdata-pagination=\"false\"\n\t\t\t\t\tdata-centered-mobile=\"false\"\n\t\t\t\t\tdata-items-mobile=\"2\"\n\t\t\t\t\tdata-items-tablet=\"3\"\n\t\t\t\t\tdata-items-desktop=\"6\"\n\t\t\t\t\tdata-mobile-space-between=\"10\"\n\t\t\t\t\tdata-tablet-space-between=\"30\"\n\t\t\t\t\tdata-desktop-space-between=\"20\"\n\t\t\t\t\tdata-controller=\"swiper\"\n\t\t\t\t\tdata-swiper-target=\"container\">\n                <div class=\"logos-swiper-wrapper swiper-wrapper\" data-swiper-target=\"wrapper\">\n                                            <div class=\"swiper-slide\" data-swiper-target=\"slides\">\n                            <div class=\"logos-item\">\n                                <a ><img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-270x270.png\" class=\"attachment-gt-270 size-gt-270\" alt=\"Gooten Logo\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-270x270.png 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-350x350.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-1024x1024.png 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-150x150.png 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x-768x768.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2023\/05\/gootenG_line_blue@3x.png 1157w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a>                            <\/div>\n                        <\/div>\n                                    <\/div>\n                            <\/div>\n\t\t<\/div>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6834fde0 elementor-widget elementor-widget-heading\" data-id=\"6834fde0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Have Trust in Your Merchant Instincts and Gooten<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10ffbe9e elementor-widget elementor-widget-text-editor\" data-id=\"10ffbe9e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Many crossover points exist between the shopping patterns of Baby Boomers, Gen X, Millennials, and Gen Z. Like any other demographic category, they are a sum of their numerous nuances, so there&#8217;s no single set-in-stone business and marketing formula to follow. Instead, as an eCommerce merchant, you learn best from your experience and interactions with your consumer base. At the same time, insights provided by the Gooten print on demand team keep you informed and make it easier for you to develop the best formula for your brand when targeting different generations of buyers.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43ecc2b3 elementor-cta--layout-image-above elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"43ecc2b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<a class=\"elementor-cta\" href=\"https:\/\/www.gooten.com\/contact\/?utm_source=blog&#038;utm_medium=organic&#038;utm_campaign=blog_lead\" target=\"_blank\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/08\/Blog_0812.png);\" role=\"img\" aria-label=\"Blog_0812\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tGet in touch!\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tLearn how Gooten scale your brand's custom eCommerce business.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<span class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tContact Us\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a628119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a628119\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e8cc602\" data-id=\"6e8cc602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-377d0d60 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"377d0d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11135062 elementor-widget elementor-widget-gradient-text\" data-id=\"11135062\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gradient-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-addons-gradient-text\">KEEP READING<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ddd78fa elementor-widget elementor-widget-gooten-posts\" data-id=\"1ddd78fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gooten-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-addons-gooten-posts style-1\"><div class=\"md:grid md:grid-cols-12 gap-8\"><div class=\"post-col lg:col-span-3 md:col-span-6 \"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/ordermesh-10-essential-questions\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-270x270.jpg\" class=\"attachment-gt-270 size-gt-270\" alt=\"Visual representation of a Print-on-Demand order management dashboard displaying multi-channel fulfillment data and system performance metrics.\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-270x270.jpg 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-350x350.jpg 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-1024x1024.jpg 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-150x150.jpg 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-768x768.jpg 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3.jpg 1200w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/ordermesh-10-essential-questions\/\" class=\"stretched-link\" rel=\"bookmark\">10 Topics to Cover With Your POD Order Management Provider\u00a0<\/a><\/h2><\/div><\/div><div class=\"post-col lg:col-span-3 md:col-span-6 \"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/the-fulfillment-network-ordermesh\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-270x270.jpg\" class=\"attachment-gt-270 size-gt-270\" alt=\"Diagram illustrating the OrderMesh Fulfillment Network connecting global print vendors through intelligent order management software\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-270x270.jpg 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-350x350.jpg 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-1024x1024.jpg 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-150x150.jpg 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-768x768.jpg 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5.jpg 1200w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/the-fulfillment-network-ordermesh\/\" class=\"stretched-link\" rel=\"bookmark\">The OrderMesh Fulfillment Network: The Engine Behind Scalable, Reliable Print<\/a><\/h2><\/div><\/div><div class=\"post-col lg:col-span-3 md:col-span-6 item-hidden-tablet item-hidden-mobile\"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/what-is-ordermesh\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-270x270.jpg\" class=\"attachment-gt-270 size-gt-270\" alt=\"Diagram illustrating OrderMesh connecting brands, marketplaces, and print-on-demand vendors through a centralized order management platform\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-270x270.jpg 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-350x350.jpg 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-1024x1024.jpg 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-150x150.jpg 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-768x768.jpg 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4.jpg 1200w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/what-is-ordermesh\/\" class=\"stretched-link\" rel=\"bookmark\">OrderMesh: Modern Order Management Infrastructure for Print-on-Demand<\/a><\/h2><\/div><\/div><div class=\"post-col lg:col-span-3 md:col-span-6 item-hidden-tablet item-hidden-mobile\"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/pod2025-2026forecast\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"147\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-270x147.png\" class=\"attachment-gt-270 size-gt-270\" alt=\"Graphic illustrating the 2025 Print-on-Demand industry landscape, highlighting trends in market consolidation, enterprise adoption, and operational discipline.\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-270x147.png 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-350x191.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-1024x559.png 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-768x419.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-1536x838.png 1536w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-2048x1117.png 2048w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/pod2025-2026forecast\/\" class=\"stretched-link\" rel=\"bookmark\">Print-on-Demand in 2025: Predictions, Reality, and What&#8217;s Next<\/a><\/h2><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Studying how Baby Boomers, Gen X, Millennials, and Gen Z prefer to shop is an unavoidable part of any successful business strategy. To help your PoD brand thrive, you must know how to approach them.<\/p>\n","protected":false},"author":35,"featured_media":25698,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[148],"tags":[1169,715,1173,546,1171,1168,1170,506],"class_list":["post-25697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-boomers","tag-businesstrends","tag-buyinghabits","tag-ecommercetips","tag-gen-x","tag-gen-z","tag-millennials","tag-printondemand"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Boomers to Zoomers: Cross-Generational Buying Habits - Gooten<\/title>\n<meta name=\"description\" content=\"Gooten investigates the essential buying habits of the four most represented generational cohorts of consumers in 2023. Want to learn more?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gooten.com\/blog\/cross-generational-buying-habits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"website\" \/>\n<meta property=\"og:title\" content=\"From Boomers to Zoomers: Cross-Generational Buying Habits - Gooten\" \/>\n<meta property=\"og:description\" content=\"Gooten investigates the essential buying habits of the four most represented generational cohorts of consumers in 2023. 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