{"id":5768,"date":"2021-05-27T09:07:00","date_gmt":"2021-05-27T13:07:00","guid":{"rendered":"https:\/\/gooten-wp-dev.dev.thegig.agency\/?p=5768"},"modified":"2023-06-28T09:58:16","modified_gmt":"2023-06-28T13:58:16","slug":"how-to-increase-sales-with-product-customization","status":"publish","type":"post","link":"https:\/\/www.gooten.com\/blog\/how-to-increase-sales-with-product-customization\/","title":{"rendered":"How To Increase Sales With Personalized Products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5768\" class=\"elementor elementor-5768\" wpc-filter-elementor-widget=\"1\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37714c7a elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37714c7a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b6a0b87\" data-id=\"2b6a0b87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e60f7a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e60f7a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27240cc\" data-id=\"27240cc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74d0e89d elementor-widget elementor-widget-text-editor\" data-id=\"74d0e89d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For decades, there has always been a demand for tailor-made products from bespoke suits to monogrammed hand towels. In recent years, customized products have proliferated the eCommerce industry through advancements in technology. Some online stores have built their entire business on product customization, while others are slowly incorporating the process into their store to enrich the consumer\u2019s shopping experience. In today\u2019s blog post, we\u2019ll go over what this increasingly popular process is all about, what are the benefits of product customization, and how to incorporate it into your online store to help increase sales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f588cf elementor-widget elementor-widget-heading\" data-id=\"65f588cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is product customization?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a5b6781 elementor-widget elementor-widget-text-editor\" data-id=\"2a5b6781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the core of most businesses is giving customers what they want. There are two ways to achieve this, through personalization or customization. While the two words may seem synonymous there is a key difference between them in the eCommerce industry. The primary differentiation point lies is who is making the changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-190f2117 elementor-widget elementor-widget-text-editor\" data-id=\"190f2117\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Personalization is achieved through customer data and predictive technology, meaning it is usually the company that is making the changes. Customization, on the other hand, is achieved when a user manually makes changes to achieve their preferred experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f1f2a3 elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"9f1f2a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/vanwoof.com\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Van Woof - Personalized Pet Portraits\" style=\"background-image: url(&#039;https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/van-wood.jpeg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.bitsycreations.com\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"BitsyCreations_ThrowPillow\" style=\"background-image: url(&#039;https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/BitsyCreations_ThrowPillow.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.ilovepaws.com\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"Ilovepaws_Canvas\" style=\"background-image: url(&#039;https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/Ilovepaws_Canvas.jpg&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/peakfamilygifts.com\/\">\t\t<div class=\"elementor-carousel-image\" role=\"img\" aria-label=\"personalized onesie\" style=\"background-image: url(&#039;https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/peak-family-gifts.png&#039;)\">\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t<\/a>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-left\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"eicon-chevron-right\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3999336 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3999336\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-87cea39\" data-id=\"87cea39\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b70789 elementor-widget elementor-widget-heading\" data-id=\"2b70789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For print-on-demand stores<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3ee039 elementor-widget elementor-widget-text-editor\" data-id=\"e3ee039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For <a href=\"https:\/\/www.gooten.com\/print-on-demand\/\">print-on-demand <\/a>stores, product personalization can look like customizing a throw pillow cover with your child\u2019s name and favorite animal like <\/span><a href=\"https:\/\/www.bitsycreations.com\/\"><span style=\"font-weight: 400;\">BitsyCreations<\/span><\/a><span style=\"font-weight: 400;\"> offers in their store. For others, it might look like custom portraits of your dog on a canvas print like <\/span><a href=\"https:\/\/www.ilovepaws.com\/\"><span style=\"font-weight: 400;\">I Love Paws<\/span><\/a><span style=\"font-weight: 400;\"> creates.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55c24c7 elementor-widget elementor-widget-heading\" data-id=\"55c24c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For entertainment &amp; media merchandise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffeb0a elementor-widget elementor-widget-text-editor\" data-id=\"3ffeb0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re an influencer or manage an influencer agency, you understand that selling merch is an important part of engaging your community. Most influencer merchandise generally features a classic phrase you say or brand aesthetic on a variety of products: apparel, prints, tote bags, drinkware, and much more. While this kind of merch is a good way for your audience to support your brand IRL, offering personalized products can make your fan base even stronger.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4d1977 elementor-widget elementor-widget-heading\" data-id=\"e4d1977\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">For fashion brands<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde940b elementor-widget elementor-widget-text-editor\" data-id=\"bde940b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For fashion brands wanting to offer more unique, customized experiences, they must turn to personalized products to meet consumer demand. When customers personalize their products, it allows them to take part in the design process and create a more tangible, engaging experience. Ralph Lauren ventured into the on-demand space last year with its Custom Packable Jacket, making it one of the first major fashion houses to apply the process to outerwear.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0fa0c5c elementor-widget elementor-widget-image\" data-id=\"0fa0c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/ralph_Lauren_custom-1024x683.gif\" class=\"attachment-large size-large wp-image-11259\" alt=\"\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/ralph_Lauren_custom-1024x683.gif 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/ralph_Lauren_custom-350x233.gif 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/ralph_Lauren_custom-768x512.gif 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2020\/08\/ralph_Lauren_custom-270x180.gif 270w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Ralph Lauren<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7153b98 elementor-widget elementor-widget-heading\" data-id=\"7153b98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the benefits of product personalization?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7159cc elementor-widget elementor-widget-text-editor\" data-id=\"c7159cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Builds customer loyalty<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8033c elementor-widget elementor-widget-text-editor\" data-id=\"4f8033c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When a consumer personalizes a product, it turns them from a passive buyer to an active buyer. They are now contributing to the process of developing the product, which increases their satisfaction and consequently builds customer loyalty. Personalizing a product establishes a connection between your brand and the consumer, which also improves customer retention.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b4993b elementor-widget elementor-widget-text-editor\" data-id=\"7b4993b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Generates word-of-mouth marketing<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef17604 elementor-widget elementor-widget-text-editor\" data-id=\"ef17604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Due to the novelty of a custom product, it is a natural conversation-starter and something that can be instantly shareable on social media. Because the consumer was also a part of the developing process, they are more likely emotionally invested in the product as well, making them more inclined to share with friends and family.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e4f267 elementor-widget elementor-widget-text-editor\" data-id=\"8e4f267\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Drives more sales<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbebeb elementor-widget elementor-widget-text-editor\" data-id=\"cfbebeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At the end of the day, the most important thing for any business is the bottom line. According to a Deloitte study, 1 in every 5 consumers would not mind paying 20% extra for an exclusive product. While the cost of customized products might be slightly higher because you may have to hire a visual artist to design it, you can ultimately charge more for it because consumers know that they are purchasing a specialized, unique product.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc9995b elementor-widget elementor-widget-heading\" data-id=\"fc9995b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to implement product customization in your online store<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e221b elementor-widget elementor-widget-text-editor\" data-id=\"a1e221b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Step 1:<\/strong>\u00a0Decide if product customization is your core business model or if it\u2019s an added service. This will help you shape how you market this service to your customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-211da4e elementor-widget elementor-widget-text-editor\" data-id=\"211da4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Step 2:<\/strong>\u00a0Establish the parameters of customization. What items can the consumer customize? Can they choose the accent and base color? Can they upload a photo of their pet or loved one? You can either allow a consumer to fully customize the product from top to bottom or offer more minor customizations based on your business\u2019 bandwidth and needs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f0cf0 elementor-widget elementor-widget-text-editor\" data-id=\"a1f0cf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Like with any print-on-demand business, it\u2019s important to incorporate your personal take with product customization. Don\u2019t just copy what other companies are doing. If another online store only offers vector art designs of pets, differentiate your style with hand-drawn designs instead.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c95c5cf elementor-widget elementor-widget-text-editor\" data-id=\"c95c5cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Step 3:<\/strong>\u00a0Choose the design process. Once you\u2019ve decided to incorporate product customization into your online store, the next step is to figure out how you are actually going to customize that product. There are a few options that vary in budget and scope:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-582bf33 elementor-widget elementor-widget-text-editor\" data-id=\"582bf33\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Hire a developer to create a custom application\/API for your store. This is, of course, the most expensive and time-intensive approach. However, if you\u2019ve found great success with product customization, then hiring a developer might be a worthwhile investment for your business.<\/li><li>Outsource a visual artist on Fiverr or Upwork. This is the most common approach for stores that offer product customization. When a customer indicates their custom specifications, you can then send it to an artist who can mock-up the final product image.<\/li><li>Do it yourself in-house! Especially if you\u2019re creatively inclined and just starting to test out product customization, this is the best and cost-effective alternative. Once your store starts to grow and scale, you can then outsource the design work or invest in a third-party app or developer.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f0fe7 elementor-widget elementor-widget-heading\" data-id=\"b6f0fe7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Gooten simplifies the product personalization process<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d135cf elementor-widget elementor-widget-text-editor\" data-id=\"4d135cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>At Gooten, we\u2019ve simplified and automated the back-end fulfillment process of personalized products, saving our merchant partners countless hours of manually entering order information. Our integration also significantly reduces the possibility of human error, so that your customer receives the right order at the right place.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c4cc9f elementor-widget elementor-widget-text-editor\" data-id=\"2c4cc9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Here is a breakdown of how we\u2019ve simplified the product customization process for our merchant partners:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c86755 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c86755\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-658fa8c\" data-id=\"658fa8c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69332ba elementor-widget elementor-widget-image\" data-id=\"69332ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"939\" height=\"1024\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/05\/chart-939x1024.png\" class=\"attachment-large size-large wp-image-11264\" alt=\"How Gooten Simplified the Personalized Product Workflow\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/05\/chart-939x1024.png 939w, https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/05\/chart-321x350.png 321w, https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/05\/chart-768x838.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/05\/chart-270x294.png 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2021\/05\/chart.png 1015w\" sizes=\"(max-width: 939px) 100vw, 939px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85c1871 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"85c1871\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f16a20 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f16a20\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f0d62a\" data-id=\"7f0d62a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-923ff02 elementor-widget elementor-widget-text-editor\" data-id=\"923ff02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Start growing your business and building customer loyalty with customizable products! Questions on how to offer customization in your store? Check out our Support Center article&nbsp;<a href=\"https:\/\/help.gooten.com\/knowledge\/offer-customizable-products\">here<\/a>&nbsp;with a step-by-step guide on how to implement personalized products in your store today.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b356b27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b356b27\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67c97fca\" data-id=\"67c97fca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-454ed558 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"454ed558\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f3871aa elementor-widget elementor-widget-gradient-text\" data-id=\"3f3871aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gradient-text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-addons-gradient-text\">KEEP READING<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bddc702 elementor-widget elementor-widget-gooten-posts\" data-id=\"3bddc702\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"gooten-posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-addons-gooten-posts style-1\"><div class=\"md:grid md:grid-cols-12 gap-8\"><div class=\"post-col lg:col-span-3 md:col-span-6 \"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/ordermesh-10-essential-questions\/\" rel=\"bookmark\"><img decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-270x270.jpg\" class=\"attachment-gt-270 size-gt-270\" alt=\"Visual representation of a Print-on-Demand order management dashboard displaying multi-channel fulfillment data and system performance metrics.\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-270x270.jpg 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-350x350.jpg 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-1024x1024.jpg 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-150x150.jpg 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3-768x768.jpg 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/3.jpg 1200w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/ordermesh-10-essential-questions\/\" class=\"stretched-link\" rel=\"bookmark\">10 Topics to Cover With Your POD Order Management Provider\u00a0<\/a><\/h2><\/div><\/div><div class=\"post-col lg:col-span-3 md:col-span-6 \"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/the-fulfillment-network-ordermesh\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-270x270.jpg\" class=\"attachment-gt-270 size-gt-270\" alt=\"Diagram illustrating the OrderMesh Fulfillment Network connecting global print vendors through intelligent order management software\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-270x270.jpg 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-350x350.jpg 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-1024x1024.jpg 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-150x150.jpg 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5-768x768.jpg 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/5.jpg 1200w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/the-fulfillment-network-ordermesh\/\" class=\"stretched-link\" rel=\"bookmark\">The OrderMesh Fulfillment Network: The Engine Behind Scalable, Reliable Print<\/a><\/h2><\/div><\/div><div class=\"post-col lg:col-span-3 md:col-span-6 item-hidden-tablet item-hidden-mobile\"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/what-is-ordermesh\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"270\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-270x270.jpg\" class=\"attachment-gt-270 size-gt-270\" alt=\"Diagram illustrating OrderMesh connecting brands, marketplaces, and print-on-demand vendors through a centralized order management platform\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-270x270.jpg 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-350x350.jpg 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-1024x1024.jpg 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-150x150.jpg 150w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4-768x768.jpg 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2026\/01\/4.jpg 1200w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/what-is-ordermesh\/\" class=\"stretched-link\" rel=\"bookmark\">OrderMesh: Modern Order Management Infrastructure for Print-on-Demand<\/a><\/h2><\/div><\/div><div class=\"post-col lg:col-span-3 md:col-span-6 item-hidden-tablet item-hidden-mobile\"><div class=\"post-block post-small\"><div class=\"post--media\"><a href=\"https:\/\/www.gooten.com\/blog\/pod2025-2026forecast\/\" rel=\"bookmark\"><img loading=\"lazy\" decoding=\"async\" width=\"270\" height=\"147\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-270x147.png\" class=\"attachment-gt-270 size-gt-270\" alt=\"Graphic illustrating the 2025 Print-on-Demand industry landscape, highlighting trends in market consolidation, enterprise adoption, and operational discipline.\" srcset=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-270x147.png 270w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-350x191.png 350w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-1024x559.png 1024w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-768x419.png 768w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-1536x838.png 1536w, https:\/\/www.gooten.com\/wp-content\/uploads\/2025\/12\/Gemini_Generated_Image_vql9lxvql9lxvql9-2048x1117.png 2048w\" sizes=\"(max-width: 270px) 100vw, 270px\" \/><\/a><div class=\"post--category-icon\"><img loading=\"lazy\" decoding=\"async\" width=\"36\" height=\"36\" src=\"https:\/\/www.gooten.com\/wp-content\/uploads\/2022\/03\/blog.svg\" class=\"attachment-gt-270 size-gt-270\" alt=\"\" \/><\/div><\/div><div class=\"post--categories\"><a href=\"https:\/\/www.gooten.com\/blog\/\">Blog<\/a><\/div><h2 class=\"post--title entry-title\"><a href=\"https:\/\/www.gooten.com\/blog\/pod2025-2026forecast\/\" class=\"stretched-link\" rel=\"bookmark\">Print-on-Demand in 2025: Predictions, Reality, and What&#8217;s Next<\/a><\/h2><\/div><\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For decades, there has always been a demand for tailor-made products from bespoke suits to monogrammed hand towels.<\/p>\n","protected":false},"author":35,"featured_media":11254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[148],"tags":[],"class_list":["post-5768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How To Increase Sales With Personalized Products - Gooten<\/title>\n<meta name=\"description\" content=\"For decades, there has always been a demand for tailor-made products from bespoke suits to monogrammed hand towels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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